BoFu (bottom of funnel) content marketing
So you have a good number of prospects exchange their contact details for more information, and some of them even stayed to watch it. Now what?
Beth Scott
MoFu (middle of funnel) content marketing
Once a sales prospect progresses to Mofu, things get a little more intense. In the middle of the funnel, anything can happen.
ToFu (top of funnel) content marketing
If a waiter brought your starter, main and dessert to the table at exactly the same time, would that be okay with you?
Probably not.
The Great Depression and social proof
You wouldn’t think farmers in Depression-era America could teach us anything about how to convert an audience, but it turns out they can - and it involves one of the most widely-known ways to get people to click on your offer.
Potatoes and the lure of exclusivity
Ah, the humble potato. Delicious. So satisfying. Plain, yet full of potential and opportunities - but if you never thought we could learn a marketing lesson from the humble spud, think again.
Storytelling is powerful
One of the most powerful ways to breathe life into your brand has been around for 11,000 years - ever since man first dipped his meaty knuckles in some mammoth’s blood and dragged them across a wall.